AI Is About to Change Local Business Forever

Nirav Tolia, CEO of Nextdoor, explains why small businesses have been left behind in the digital advertising revolution — and how AI is helping bring them back. For decades, local businesses relied on: • Yellow Pages • local newspapers • local TV But as digital advertising evolved, many small businesses struggled to keep up with tools like AdWords, A/B testing, and complex campaign management. Tolia says the solution isn’t making small businesses more like big tech marketers — it’s leveraging what already works best: word of mouth. On Nextdoor, when a neighbor recommends a local business, that trust signal can be amplified using AI — turning real recommendations into scalable, high-performing ads. This creates a new model where: • local businesses gain distribution • communities promote trusted providers • AI enhances authenticity instead of replacing it It’s a shift back to trust — powered by technology. ✅ Save this for later and follow for more CEO insights on AI, marketplaces, and the future of local business. #Nextdoor #NiravTolia #SmallBusiness 🖥️ Try Benzinga Pro FREE with a 14 day trial: https://www.benzinga.com/pro/register 📈 Take your trading to the next level with our suite of premium research services and tools: https://www.benzinga.com/services 🌐 Find more market-moving insights at https://www.benzinga.com — your one-stop destination for the latest financial news, data, and expert analysis to stay ahead of the markets. 📲 Follow us on socials @benzinga ------------------------------------------------------------------------------------ 🔹Free Benzinga Webinars: https://www.youtube.com/watch?v=LQ2jOJNkDfI&list=PL4k0fH8EgI3YTdqniRmxrvz97w3IQ61rD 🔹Benzinga Pro Tutorials: https://www.youtube.com/watch?v=a2FaHhLIrks&list=PL4k0fH8EgI3YMwoBMFXGvVMkgixFymmei&pp=gAQB 🔹Earnings Calls: https://www.youtube.com/watch?v=C2-AoCw64Ok&list=PL4k0fH8EgI3buZI5529R53wJUNd9NS4_s 🔹Premarket Playbook: https://www.youtube.com/playlist?list=PL4k0fH8EgI3ZVRPM7INpG--GvohnBVTnT 🔹Benzinga's All Access: https://www.youtube.com/playlist?list=PL4k0fH8EgI3bQSn91atO-3lPT4V6Nwsmh 🔹Subscribe To The Channel: https://www.youtube.com/@Benzinga ------------------------------------------------------------------------------------ ⚠️ Disclaimer: Investing in financial markets carries risk, and there are no guaranteed returns. All information is for educational purposes only and should not be taken as financial advice. Always do your own research and speak with a qualified financial advisor before making investment decisions. Only invest what you can afford to lose. Past performance does not guarantee future outcomes. #StockMarket #StockMarketNews #Trading #StockMarketLive #Stocks #stocktrading #learntotrade #DayTrading #StockMarketToday