Celsius ($CELH) CEO John Fieldly on Brand Strategy, Better-for-You Energy Shift, and Growth Outlook

John Fieldly, Chairman & CEO of Celsius Holdings ($CELH), breaks down Celsius’ transformation from a turnaround story into a multi-brand energy platform. Fieldly discusses the company’s 2025 financials, portfolio strategy across Celsius, Alani Nu, and Rockstar, and why the “better-for-you” movement continues to reshape the energy category. He also shares how Celsius is thinking about retail execution, international expansion, capital allocation, and building iconic consumer brands. Highlights Include: 🔹Turnaround story: From micro-cap restructuring to a $2.5B revenue energy brand portfolio 🔹Portfolio strategy: How Celsius, Alani Nu, and Rockstar expand shelf space, pricing, and retail execution 🔹Better-for-you energy: Early positioning around zero sugar, functionality, and wellness 🔹Growth opportunities: International expansion, retail distribution, and new consumption occasions 🔗 Follow Marketopolis Main Site - https://www.marketopolis.com/ LinkedIn – https://www.linkedin.com/showcase/marketopolis/ Twitter/X – https://x.com/marketopolis_ 🎧 Marketopolis ◼️ Listen on Spotify → https://open.spotify.com/show/2zg0uDhKwzX3Eznw0wkbpT ◼️ Apple Podcasts → https://podcasts.apple.com/us/podcast/marketopolis-from-benzinga-stakeholder-labs/id1844863398 ------------------------------------------------------------------------------------------------------------------------ 💡 Sponsors / Partners Presented by SurfAir Visit https://surfair.com/marketopolis ⚠️SurfAir 17b: https://www.benzinga.com/partner-disclosure/surf-air-mobility-inc-partner-disclosure #Benzinga #Marketopolis #celsius #JohnFieldly $CELH