Ditching The Logo: A Look At Doritos' New Marketing Strategy

Marketing experts might argue a company's logo is the most important feature to use in an ad campaign, but PepsiCo, Inc. (NASDAQ: PEP) is trying to prove otherwise with a new logo-free Doritos ad, The Wall Street Journal reported Monday. Frito-Lay, the snack arm of PepsiCo, is kicking off a marketing initiative dubbed "Another Level," according to WSJ. Read more: https://bit.ly/2Lcpk3p